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        <Summary>I want to stream Media - what does it take?</Summary>
        <Description>&lt;p&gt;A&amp;nbsp;CTO is frequently challenged with calculating infrastructure costs for new internet based initiatives. A favorite of small and medium sized business leaders is using the internet to stream audio and video. Whether for sales, support or&amp;nbsp;training, product managers and executives properly suspect there's something unique about using the Internet to deliver media content. CTO's can help build&amp;nbsp;a bandwidth cost model that can provide specific projections for various scenarios.&amp;nbsp;It's a matter of using some basic math against some very complex usage projections.&lt;/p&gt;&lt;p&gt;The amount of bandwidth in Megabits per second=SE x ER/1000&lt;/p&gt;&lt;p&gt;where SE=the number of Simultaneous End users viewing or listening to the media stream;&amp;nbsp;&lt;br /&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; ER=the Encoding Rate of the media, generally expressed in kilobits per second (kbs)&lt;/p&gt;&lt;p&gt;ER determines quality of the audio or video. It's the number of bits recorded for each second of media. The more bits, the better the quality (generally). Sound is generally &lt;em&gt;encoded &lt;/em&gt;at 20 kbs up to 56 kbs.&amp;nbsp;If you want to support 100 simultaneous listeners of an audio&amp;nbsp;clip that's sampled at 35 kbs you will require 100 x 35kps/1000 which equals&amp;nbsp;3.5 megabits per second (mbs) of bandwidth. If you only have 3.5 Mbs and a 101th person tries to listen they will get a server is busy signal and won't hear the content. Video is generally encoded at 250kbs to over 512kbs. So to support the same 100 simultaneous end-users watching a 256kbs video would require 50 Mbs of bandwidth.&lt;/p&gt;&lt;p&gt;Since bandwidth is billed at the &amp;quot;95th&amp;quot; percentile and not solely on what you&amp;nbsp;use during peak loads&amp;nbsp;you'll want to build a distribution curve of utilization.&amp;nbsp;This curve projects the number of simultaneous users&amp;nbsp;for the various times of the day. &lt;/p&gt;&lt;p&gt;By applying the basic math for bandwidth to the distribution of curve you can more accurately project bandwidth requirements and purchase only what you need.&lt;/p&gt;&lt;p&gt;To learn what OTC can offer for streaming visit OTC's High Bandwidth webiste page&lt;/p&gt;</Description>
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                  <Title>OTC High Bandwidth Streaming Offering</Title>

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